By Alex Hormozi
About any business, a friend told me, “if you’re not making money, it’s just a hobby.” On that Business-Hobby continuum, I was trending hobby. So, when I saw Alex Hormozi’s $100M Leads: How To Get Strangers To Want to Buy Your Stuff, I figured I could learn a thing or two.
Underthought of the year!
This is a book to read, but it is much more a book to put into practice. Sir Francis Bacon wisely remarked,
Some books are to be tasted, others to be swallowed, and some few to be chewed and digested.
$100M Leads is one-hundred acres of fresh grass to a hungry cow. This book is an education and a gateway to far more, as Hormozi provided LOADS of time-tested proven content for free on his site, Acquisition.com.
At that site you’ll find these words:
Their mission at Acquisition.com is to make real business education accessible to everyone.
This book fulfills that promise by a factor of X. And if you think this is just for entrepreneurs, it is not. At least that’s the way I am approaching it. Sure, I am learning how to better operate my little enterprise, but what I learned and am learning has direct impact to my primary role as President of Lancaster Bible College, to reaching more prospective students, and accomplishing our mission.
If I shared all I leaned, I would border on copyright infringement, so let me leave you with five of my takeaways and a strong encouragement to buy this book, visit his site, and make application to your business context. $100M Leads IS that good!
FIVE TAKEAWAYS (out of a wheelbarrow of learnings)
Pick a strategy and stick with it.
”You have to forget the idea that everything is going to work out the first time. If you think you’re going to become a millionaire the first year you go out on your own, you’re probably wrong. It’s very unlikely. And an obsession with “getting right quick” will likely ensure it never happens. People try shortcuts for a decade until they realized they should have picked a strategy and stuck with it for a decade. 245 (italics mine)
