By Seth Godin
Seth's Godin's mantra: "The relentless act of invention, innovation, and initiative is the best marketing asset." This is my second time working through Poke The Box. Seth has taught me to "Ship it!" I have been applying that principle to my many facets of my life, most notably to blog posts that might die on the vine because they were not "just right." Seth is a thinker who helps you think and an encourager who pushes you to act. There are so many gems in this book. Spend the money. Invest the time. Read and reread Poke The Box . . . and then act.